Among this week's examples: Another Wave "announcement" on July 20th that 100,000 invites would be released on, wait for it...September 30th (kthx for heads up, Google. I'll be sure to mark it down on my Gcal)
Meanwhile an actual working real-time communications and collabortaion app was launched on the same day. An upstart called Watchittoo that allows to you share videos together with friends in real time and chat and collaborate about them. Ironically, it's built in part on the YouTube API! (Youtube is owned, of course, by Google) Watchittoo is proudly displaying the Youtube logo/ link all over their site.
Letting these guys get some spotlight wouldn't have exactly killed Mountian View, but who knows, maybe Watchittoo's PR department sucks. It could've just been bad timing, but I'm suspect because...
There was Chrome OS annoucement on the eve of Microsoft's Office online launch. Again, a strategic PR masterstoke carefully desgined to suck out the limited attention supply of the tech press and blogesphere for a cycle or two...
Don't even get me going on Wave...I've been waiting for that. Getting Ridiculous.
I come back to Chairman Jobs's dictum (of whom Google CEO, Eric Schimdt, actually reports too in another capacity in life): "Real Artists Ship"
Watchitoo, Microsoft, Opera:
Their art is launching, not announcing.