According to Google's Dureau:
"The Web infrastructure, and even Google's (infrastructure) doesn't scale. It's not going to offer the quality of service that consumers expect,"
You read that right -- A Google Exec telling the world their infrastructure can't "scale" to the bandwidth needs of "TV over the Internet" (!)The Reuters story goes on:
Google instead offered to work together with cable operators to combine its technology for searching for video and TV footage and its tailored advertising with the cable networks' high-quality delivery of shows...One cable chief executive, Duco Sickinghe from Belgian operator Telenet, said it was "the best news of the day" to hear that Google could not scale for video.
Google is bluffing, folks. They have more fiber rights than some telcos. They don't want to become a telco and there's a big difference between net neutrality in principle and in application. Network operators should be able to tweak their networks for optimum delivery and QoS (Quality of Service) (without screwing the customer for it preferably)
It's puzzling that Google is speaking for themselves and Joost...According to the CTO of Joost, its delivery system is designed to accommodate relatively lower bandwidth & bit streams. In fact he's pretty bold about the advantages of Joost's delivery mechanism vs. YouTube and Google's:
He's very clear about the economic folly of using big servers to mainline video to millions of desktops. "You can try to cut costs by allowing only crappy little images. You can limit the run times or make money selling hardware. But eventually the bandwidth bills will eat you alive. YouTube, iTunes, and the rest of them haven't got a chance. We just hope they take their time realizing it."
It's ironic that Google throwing themselves under the bus, actively seeking the partnership of the Cable Companies as an internet "white knight." Could it be more of a desperate attempt to build an alliance with them? (preemptively against Joost) It has the added benefit giving them better leverage against the traditional network operators too.(e.g. AT&T, Verizon, BT, etc)
Business is Business...but, Don't be E***, Google